Celebrating Riders with Muc-Off: A Collaborative Project
We teamed up with Muc-Off to create a unique social media project celebrating the passion and dedication of bike and motorbike riders! ️
The challenge? Combining the requested hand-drawn aesthetic with animation and motion video for maximum engagement.
To overcome this, we crafted a bespoke font specifically for the project. This hand-drawn typeface featured block capitals for lowercase letters, with a playful "Cool S" and other symbols representing the uppercase.
By creating this custom font, we maintained the desired handmade style while streamlining the animation process and keeping post lead times to a minimum.
Stay tuned for the final animated pieces that capture the spirit of riding and the Muc-Off brand!
